keywords | Cassia Alata| Facial Wash |
MICELLAR Facial Wash
From Cassia Alata
(IP/PT/2016/1971)
PRODUCT DESCRIPTION / FEATURES
MICELLAR Facial Wash from Cassia Alata is a facial cleanser that is produced with natural plant-based formulations. It content with biosurfactant is used as an emulsifier agent for skin efficient absorbent to maintain the skin youth
NEEDS
A facial wash with local lant-based ingredient which offers high level of safety, biodegradability and superior efficacy
Grow sustainability in developing beauty happiness and good quality of living
APPROACH
Local plant -based on skin care product ingredients, which highlighted high therapeutic benefits
Latest nanotechnology approach to offer a versatile delivery system
Introduce natural and biodegradable surfactant as alternate of synthetics
BENEFITS
Cost: RM12.50/100mL
Selling Price : RM85.90/100mL with 60% margin
COMPETITORS
Existed micellar technology based product in market
Skin care industry
PROJECT LEADER
Assoc. Prof. Dr. Siti Hamidah binti Mohd Setapar
sitihamidah@cheme.utm.my
+6019-7778589
